By now you've heard of them all. Companies like Spotify, Pandora and Deezer. Streaming services who constantly throw around subscriber numbers, streaming numbers and Wall St. numbers. And, we keep hearing how "streaming" is "the thing" now versus actual downloading.
Well, despite all the hoopla…these companies are all still struggling to be profitable. Even Tidal – the latest to enter the fray – with its powerhouse list of celebrity owners, can't seem to make a buck. And it's only gonna get worse for these companies when the other 5,000 pound gorillas in the room make some moves. You know them as Apple, Google, YouTube andAmazon. These are the really big sharks in the tank who could squash the other guys even if they were making money. So stream while you can, because I seriously question whether it's a biz model to last. At least not the current way it's being done.
Have no fear cause radio is here to stay and I'll be getting things done in fine style this weekend when I'm throwin' down all your fave hits, some new dance floor stompers and a couple special surprises. Tune in and turn it up to HK exclusives onZara Larsson & MNEK, Twenty One Pilots, Rihanna & Drake, DNCE and Zayn. Plus brand new music from Zendaya,Fifth Harmony, DJ Snake and Sia. Of course that's just a peek into the sonic wonder I've got planned so don't miss asingle beat! It’s all going down right here on Mix 101.5 Saturday at 9pm! Remember…if it's hot, if it's new and it makes you wanna move…you're In The Mix with HK™.